Run your raffles.
Keep your customers.
The W App is a branded raffle platform for authorized retailers. Your launches, your store, your customer data. No setup cost, no monthly fee.
What makes W. different
Your store. Your customers.
Your data.
Built for authorized sneaker retailers — your raffle, your inventory, your logos, and your customer data.
Most raffle platforms sit between you and your customers and keep the relationship for themselves. The W App doesn't. Every entry, every email, every dollar runs through your own accounts. We're the rails, not the owner.
Raffle page branded to your store, on your own subdomain
Orders land in your Shopify
Funds go to your own Stripe
The full entrant list with emails is yours after every raffle
The old way
Running raffles manually costs you
time, money, and sales.
How it works
Three steps. That's it.
Customer enters
They land on a page branded to your store, pick a size, and save a card. Nothing gets charged unless they win.
You draw
When the raffle closes, you pull your winners and their saved card is charged automatically. No invoicing, no chasing, no unpaid orders.
You fulfill
The order drops into your Shopify like any other sale. You ship it the same way you already do.
Why retailers switch
Built for how you actually work.
No more chasing winners
Payment is locked at entry. If they win, they're charged. The winner-who-never-pays problem goes away.
See demand before drop day
Raffles can open up to 14 days early, so you know what you're sitting on before the shoe even lands.
No cost to run it
No setup fee. No monthly fee. The only fee is a flat 2.9%, and the customer pays it, not you.
You keep the customer relationship
Full entrant data and emails after every raffle. That's your list to market to, not ours.
Nothing new to learn
Orders flow into the Shopify you already use. Funds hit the Stripe you already have. Your team's workflow doesn't change.
Per-size inventory control
Winners are drawn per size against live Shopify inventory. You will never oversell a size or leave stock unmatched.
Pricing
Free for you. The customer covers the fee.
Get running immediately. Nothing to pay upfront.
You're never paying for launches you're not running.
The fee is added to the customer's charge. It costs you nothing.
No SaaS subscriptions. No upfront cost.
Real retailers. Real results.
Trusted by authorized Nike, Vans, New Balance, and adidas retailers.
Built by retailers. Used by retailers. Real production launches.
Get started
START SELLING THROUGH
EVERY RELEASE.
No setup cost. No monthly fee. Just a cleaner way to run every drop your store does.